In a nutshell:
No. Even though the language of instruction is English, our faculty use a mix of local and international examples. Using Thai examples can be useful to make the class topics more relevant. It should be said, however, that most of the frameworks, theories and best practices of business are universal. Our primary goal is to change the way you think and how you approach business problems, not to teach you details of the local market. There are also situations where international examples are preferable, for instance, to illustrate cutting edge management thinking from innovative companies around the world.
Pimwipa Charatwisitkun (Pim)